“Any sweater would suffice, but BKg's are really nice!”
BKg & Company New York is a sweater company run
by a family enjoying its place in the competition between American-made clothing
and imported goods. Brian and Kathleen actively evolve and earn their competitive
edge through a combination of great design, unusual business concepts, and careful
manufacturing. Much in the fashion of Kathleen’s grandfather during the depression
and that era of style, and continuing under the tutelage of her parents, Bobbie
and Billy, this family rarely approaches creation and presentation of its sweaters
in traditional ways.
The joy Brian and Kathleen take in BKg’s guiding
principle ~ that their customers deserve something special ~ is contagious! What’s
more fun than playing with color and style, talking about what people love to wear,
and hearing how much someone loves her sweater? It’s a great thing to see a woman’s
eyes light up when she sees the perfect style or color. Enabling a woman to feel
happier and prettier with herself is one of the nicest benefits of this business.
Kathleen designs with BKg’s stores – and their
customers – in mind. She says “We understand the value of a comfortable, casual
lifestyle, and respect the importance of a high quality product. Our designs are
‘uncomplicated and optimistic’, with simplicity and clarity in style and color.
We hold on to our original concept of function AND folly that complements the upbeat
and positive individualism of the woman wearing BKg.
We strive to maintain an important and vital position in our store’s merchandising
The boutiques BKg works with also embrace the American tradition of owning and running a business. “While we compete with imports, our stores compete with ‘majors’. We both recognize and accept the challenge of actively pursuing and defining a unique identity that attracts and keeps our customers. A great benefit for all of us doing business in the States is our ability to pick up on subtle nuances and act on them quickly… we’re not stuck on six month lead times as dictated by those overseas.”
It’s all a part of the domestic experience. The BKg
family is thrilled to work and succeed with others of a like mind, who create a
vital contribution to the quality of American life!
If you have questions or comments about the BKg&Company Web Managers Advisory Council or if you have suggestions for this website, please contact us.